Disney proudly declared that the Black Widow movie has successfully managed to bring in more than $60M from Disney plus premier access only in its first opening weekend. After the onslaught of the COVID-19 pandemic, Black Widow is Marvel Studios’ first film to be released in a very long time. Black Widow works as an origin story for Natasha Romanoff’s Black Widow. Not only the movie gives fans a detailed look into the past of the Black Widow, but it is also the outset of the theatrical side of Marvel Cinematic Universe phase 4.
The Grand Success Of Black Widow Simultaneous Release
With being the first film of MCU phase 4, Black Widow movie is also the first film to release in both cinemas and on the Disney plus streaming platform. Black Widow hit the big screens all across the world on Friday, 9 July 2021. the movie’s success also signifies that the box office is on the way to recovery after being affected by the lockdown during the pandemic.
Ever since the COVID-19 pandemic spread, many movies which were supposed to release in theaters switched to online streaming platforms like Disney plus. Many movies like Hamilton, soul, and Luca, which was scheduled for a theatrical release, premiered directly on online streaming platforms.
The Disney plus streaming platform has a unique premier access scheme for films releasing both in theaters and on Disney plus maximizing box office capacity.
Black Widow Movie Made An Impressive Amount From Disney+ Premier Access
With the Black Widow movie, marvel made a fantastic theatrical comeback as the movie debuted at the top of the box office after releasing on Friday. Disney proudly announced that the movies’ total earning was $215M, from which $80M were made at the domestic box office, $78M from the international box office and more than $60M from Disney plus premier access.
After this new piece of information, Marvel’s Black Widow movie is officially the highest-grossing film since the COVID-19 outbreak that started in early 2020.
Disney+’s Director Praises The Flexible Launch Strategy
The chairman of Disney media and entertainment distribution, Kareem Daniel, said that once again marvel Studios has successfully given fans an exceptional film. Black Widow has achieved multiple milestones in just its first opening weekend. He also praised their choice of making the film available in both theatres and on Disney plus online streaming platform giving fans a choice to watch their favorite films from the safety of their homes or in the theaters for an authentic cinematic experience.
Black Widow’s extraordinary performance is undoubtedly a result of the simultaneous release on Disney plus, with each rental costing $29.99. After Mulan and Raya and the last dragon, Black Widow is the 3rd film to launch this way. Disney’s announcement of Black Widow’s success on the online streaming platform has proved those wrong who were wary of paying for premier access to watch new releases. The success of Black Widow on Disney+ is also an indicator that there are still people who prefer watching the latest releases from the comfort of their homes.
Marvel Studios’ approach toward the small screen with the release of original series like WandaVision, The Falcon and the Winter Soldier and Loki on Disney+ was indeed a good influence on Black Widow’s success. Black Widow’s End-Credits scene also sets up the stage for Disney+’s upcoming Hawkeye series. It looks like Marvel fans enjoy following all their favorite characters in one place, and it will definitely affect Disney+’s future release plans.